6) What’s the distribution strategy?
a) Brand media; outposts, web sites, email or events
b) Earned media; influencer networks, communities or the media
c) Paid media
Is the brand able to build a social destination?
7) What Formats are appropriate to use
Blog posts, presentations, videos, pictures, podcasts, tweets,
Facebook or iPhone apps or live streams.
8) Schedule
Remember conversations can’t be turned off like campaigns so
look to plan for a rolling 3mth content schedule.
Consider what will be pre-planned and what will be left to be ad
hoc and reactive?
How will you ensure a constant stream of content?
How are you going to create peaks of interest?
9) Social Agents
Who will be responsible for your social brand?
Will your social agents by a central team, a distributed team, all
employees or an Agency?
10) Actively Listen
To find out what the reaction to your content has been you need
to ensure you have set-up your active listening tools.
What conversations have you started?
What conversations do you want to join? How are you tracking
against your objectives, targets and budgets?
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