Get ready for the iPad generation

I saw this cute girl on my way transiting from Krabi to Bangkok. Apparently her traveling companion happens to be her iPad. She was trying to piece the various parts of the bear together and she did it effortlessly. I asked her mum 'Does she mistook the magazines as an IPad and touch them as well'? She said ' not really, but she touches the television set now and then'. While we grew up playing toys and nintendo games, these kids have the best toys of all. iPad leh! So next gen marketers- get ready to engage this batch of constantly wired, media convoluted, multi-tasking and attention seeking kids.